Sunday 26 March 2017

EDM: The Divine Culture Of Dance Music


There is such an abundance of musical genres in the world now, it is tough to wrap your head around it. Every genre has its own culture and own identity that varies from one to another. EDM....its culture is so heavily influenced by only one entity and that entity is the biggest one in the current world. When you really consider it EDM and internet go hand in hand. And without internet edm would probably be interred deep into the ulterior. There is no doubt that edm is the most energetic musical body on the planet when it comes to the world wide web. Since the edm boom in world, the energy is increasing and its not going away any time soon. From memes to phrases, common tips to artists’ one can comfortably say that without internet edm would not be the pioneer what it has become today. The easiness of sharing things at a lightening speed to the masses in the blink of an eye really helped to start a movement, otherwise edm would have had a tough time finding its success. Twitter is highly responsible for the success of edm. Yes, there is soundcloud, snapchat, instagram and many other platforms which have helped artists to gain fame but twitter seems to be the starting point of all. Record labels having a large number of fellow artists and supporters can share a new thing with a huge number of people just in a second with a click. There are hashtags (#) that make you notice something/someone currently trending up in the industry. This is the platform where all the posts on soundcloud, snapchat and instagram can be integrated and spread to the masses like a musical plague.


Before social media and edm, electronic dance music was faceless. From the noisiest pop to industrial techno and soulful deep house to funky tribals almost everything we have been dancing to for the last three decades should be tagged as EDM. Edm is a global phenomenon. A revolution that exists nearly in every country, every city, every club, every music festival, every Radio station around the world. Djs are flying all over the world to play concerts and music festivals for millions of people. The fans know the words to all the songs, enjoy dancing to beats and love the happiness that this music brings to them. It is their escape from reality. It enables them to free.

The generation that we millennial are growing up has seen exponential growth on the internet and social media which is connecting all of us around the world. Also these days the generation likes to live young, wild and free. Edm is a perfect match for this sort of lifestyle. We do it for fun isn't it.... With every worldwide festival a new rush of photos flooded in Facebook, twitter instagram and all other social media networks from the fans themselves. No musician in the history had the power to influence the world like this in such a short period of time. The edm scene unlike any other scene in music history has prompted itself using mainly word of mouth and social media to grow into the dominant musical entity that it is today. So edm is taking the world by storm and i really don't see it ending at least in the next few years. It will be interesting to see how edm scene evolves and plays out leading into 2020.

Rolling stone Italy, a magazine released a video called Rocker vs. Dj and they had a few choices of words to say about. Edm dis and the hands up crowd are loving them. ‘They’re criminal with license to shoot shit into our eardrums’ the video says. In this place we will see a return to guitar bass and drums The music with searing voices that touches your soul,...bringing real music back to life. The attack of edm is as usual hinges on deep musical conservatism. It based on the idea that performers must be stars with the traditional instrumentations be used not complying with the authenticity of digital music, but in real sense performers should produce music..but to produce music to become a star is something shit minded thought.


The main issue is once something is successful shit happens and dozens of new clones arise. That's an obvious market legality. Its been happening for decades both in the pop and electronic music fields. Its not the shock of new, its the shock of now that counts when the topic is about dance music's value. Deadmau5 claimed in a Rolling stone cover story in the same year that some Djs are "button pushers getting paid half a million" Its true edm often is getting onstage pressing play. The button pushing critique has plagued edm from the beginning but as an argument it's deeply flawed. Edm isn't about the performance, it's about composition. Actually in it's complexity and relationship between composer and performer edm has a fair amount like classical music. If you want to take down edm in all of it's glorious intricacies you would better be ready to take down the classical canon. Its true of cultural diversity, and it's true of music, its true that it doesn't involve physical instruments but that isn't what edm is about. When a beat is well composed the world moves with it. As the creator presses play everyone surrounds to it; couldn’t matter less if the performer is a star or not.

No comments:

Post a Comment