Technology
continues to have a
plundering effect on both sides of our life i.e. professionally
and mentally. Advancements are following the technology for some decades now
and it has also changed the scenes/view point of electronic music inside out.
It also changed the way djs and producers get noticed during old days. All over
the world djs/producers are struggling now a days to get their talent exposed.
Everyone wants to be connected to the successful artists to have a take off in
their career. Record labels are the best option in the current generation to
become noticed, but it's also full of competition. The reality is that there
are so many underground producers and rising dj stars. Some even send their
tracks to different podcasts hosted by successful artists like Armin Van
Buuren, Markus Schulz Ferry corsten. The truth is that they are receiving
nearly hundreds of tracks in every 2-3 days. SO its not possible for every
artist to get featured and its also a minimal exposure as an aspiring artist if
you are looking to hone the world with your sound. The candidate should not sit
and wait enough for his exposure of talent. The artist must go out there and
should express himself/herself to get noticed.
You may think
that you have performed local shows, honing your crafts for endless hours,
after practicing hard by spending countless hours in the studio...you have made
a great track. You believe heartly that your tune is so much better than other
tunes you have heard out. Its good, actually this thought will give you
confidence. But the fact is that unless you put some extra effort for the
exposure of your talent it's not going to work. Yes, technology is there but it
cannot replace the hustle of the current generation. You have to go beyond the
comfort zone to get discovered. Technology is made for people by people. There
are so much people in the current technology that it's difficult to find the
exact person. So be active and creative always if you want to have a broad
career. Promoters are always on the top gear as tens or 100's of dis contact
them to have their own gig. In this case it's your best bet to support
promoter's every event; be an eye catcher to them consistently. This may or may
not lead you to booking level but it's about networking, though having social
media. Networking is key here as an artist.
Its better to
adjust with rejections because your chances of being rejected is maximum in the
initial stage. Be normal with the word "No" and make sure you don't
loose persevere. You can contact 4-5 promoters, record label owner or club
owners. These places are great to have a decent expectation for your talent.
Meet as many persons as possible. Never ever lower any person. Meet many
promoters and reach out to them continuously until they feel nauseous about
you, not your name. You have got to be creative, to make them realise about
your value as a Dj and sufficient reasons to book you for the gig. It takes a
great level of hard work and time. No effort means no yes. So it's better to
ask promoters by going out to their places.
Always make
yourself open/available to everyone. Go to the events of your preferences where
you would like to play in the future, meet people out there and interact with
them. Keep doing it as much as possible and make people known about you. Show
your true and genuine character while developing connections with them. Slowly
build the relationship and it will matter a lot in your career further. Some of
them may give you a chance to show your skills and recognize your talents under
a space of an exhibition/event. Isn't it a kind of promoting??? Maybe it's
small (100-500 people) but it's useful.
It’s vital to
remain as a humble human being in this industry and always be aware of your
upgradation. Also you have to be sure about your talent and level of potential
you have. You will be getting negative responses by meeting an increased number
of people with the time. But you shouldn't feel down about that. At least you
leave an impression upon them. Its also not bad. Remain positive, never
complain about your talent, and the seat you deserve in this industry. Its like
you are showing gun to everyone around you to accept you as a king. Don't try
it. Patience is the key here and always respect people. People will decide
where you will seat in the industry...you just need to concentrate on your side
of faults. Maintain your goodness and rectify your badness.
There is no
denying of the thought that djing and music production is more than just a
hobby to you. You actually feel good when you pursue your hobby. You may feel
the need to convert this hobby to a fully passionate and fledged career. Its a
good thought. But for it you should treat your art i.e. Djing/music production
both as a business. You may have a day job or any other family business/other
source of income, but your approach to your art should be professional like a
company's approach towards it's workers. Everything people see, hear or read
about you whether in public or in the internet it builds up as a brand you
present yourself to the audience as a dj or a producer. Your fb postings, your
tweets, your social thoughts all these are parts of a structure of your brand.
You are meant
to have fun while doing all these, if you choose to become a producer or dj. Be
professional and take right steps while being workaholic with your work. You
are on this ride for your own exploration.
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