Monday, 4 September 2017

Be listed on spotify and create brand value as an artist


One of the best platforms for any music artist to showcase his/her music is 
spotify. To have an exciting prospect as a musician can't be anything more than that to be listed on spotify as an artist represented by a track on a playlist for the first time. It's actually a healthy feel in itself which pushes their confidence further as an artist. But here one has to think that not to get too excited for it as the above represents an extension of more effort to make it better. Taking care of extra things after being playlisted can be beneficial for you in long run. Have a look at the following things.
 
(I) So now your track got playlisted you should congratulate yourself for your effort. But here you need to spread out this fact i.e. promote this fact. Share it on social media post with your track and mention the goodness about your music. Not to forget to share it first on spotify.


(II) Check out the top charts in spotify and measure the way they are being labeled in the playlists. The more your track gets playlisted, the more it will be heard and will increase your rank in the charts. That's where advertisement speaks a lot. Awareness is key. If one person has playlisted your track then chances are other will get feed about it and if they also felt good for your music they even add your song to their list. So in this way you can create a brand value as an artist resulting in topping the charts.


(III) Now have an analysis of impacts of your track. How many times its been streamed, cities with most popular listeners, total number of listeners. Checking these details will ensure your future chances of getting success in your career, like; you can sell your music to local stores out there, also you can send your music to record labels. Record labels want to see your popularity before they choose you for any gig. So have a complete checkout of your track.


(IV) There must be a human for you to get your track playlisted, because he/she likes your music and he would have thought that this track deserves to be in my playlist. So its your moral duty to respect and thankful to him/her for track selection. Also its highly likely to have an interaction between two of you. So its best for you to take an action in favour of his/her effort and develop a connection with the respective person. Building connections with these people will take your career higher.


(V) There is also a concern for the payment of royalty which takes time because it all depends on your streaming popularity. An artist should always be looking forward i.e. Converting things to higher and higher. Even if you generate good amount of revenue from streaming, you should harvest those earnings in other things, specially in advertisement. Create ads and spread the awareness as much as possible and keep the momentum flow on. Singles don't last too long these days as everyone is competing for a place to be in someone's playlist. Promote it upto the fullest until the release of second track. It itself is a challenge to be in this industry to keep the momentum and to drive the spirit of hard work you need passion for your work. 

Keep producing music and be passionate for your work. Time is important.

Friday, 1 September 2017

Fund management is utmost for underprivileged record labels

There must be some artists or djs who want 
to have their own record label, as its been a trendy business in this musical universe. For some money can be a huge obstacle because setting up every aspect of record label requires a generous amount of cash. Efficient use of fund allocation is key here. Securing funds and investment is an excellent way for record labels and music projects to help them cover the expenses that comes with music production, tour diaries and also for working expenses of a record label. Securing funds from outside source for a music project is never easy. You have to find a source of fund reliable for you and simultaneously thinking about the best available alternatives.

The best way to have an approach towards cash generation for record label business is to have a written plan of it. Estimate your finances, set your aims, forecast for the future. These are key things in every business. If you are seeking fund from an outside source then it's best to check every single detail of your written plan. Follow every guideline if they (Outside source) have. Any mistake would remit your chances of getting funds.

Fund allocation is key here as I said earlier. It's great to have a scheduled budget before opting for investment source. Here need is important than want. So decide what's need of your business not what you want for your business. It's always unfavorable for approaching a high amount for investment as ultimately you have to pay the amount back. Too little cash for investment will limit your thinking and may shrink down further chance to have a profit out of this business. So have a wise thought towards the fund requirement. Make a Plan to the exact need of your business and analyze it with every penny of money usage.

Private Investment: - If your music is getting highly rich experience in the local scenes or even globally, chances are highly positive to become an eye of attraction for private investors. Private investment is the most effective platform of cash injection to business. Not only for music companies, but also for soft drink, sports, alcohol, and food companies. But it doesn't mean because of the fame gained worldwide by your musical experience, you should sit and wait for investors to approach you. Instead you should start approaching brands which you think would make match to your profession. Not to forget here that famous/large companies receive hundreds of invitations every day. So in order to make a peach impact focus on one thing, what your music can value to them, not what they can value to your music.

Public Funding:- Being an artist having large number of quality followings is an emotional help in itself. Also it can be used to make cash generation. Mostly music projects always costs money and everybody knows it. It can be making album, tour support or studio time. To be able to take a guide on it consider “pledge music” which is specially setup to help musicians to fund their projects.

Self Funding:- Some may not prefer to opt for the above two options as the two are dependent thoughts and must be looking forward to generate cash for themselves on their own. Revenue streams are there. Spotify is the best example. Host your own podcast and feature them into global radio stations and gain royalties. Royalties are small but highly effective if it masses properly among the listeners. Use those royalties for tour support of artists (small base) and gain something in return (at least ticket sales). Then go for merchandising again on small base. An effective enhancement of small steps always takes you higher.

Loans:- Start-up loans are also great source to acquire funds for investment irrespective of any business. But to hit this facility you need to have a good, easy understanding business plan. Also not to forget the credit score if you have any previous loan related things. This stage requires rigorous effort to convince banks and might not be helpful for some persons. Hopefully it helps.