Monday 4 September 2017

Be listed on spotify and create brand value as an artist


One of the best platforms for any music artist to showcase his/her music is 
spotify. To have an exciting prospect as a musician can't be anything more than that to be listed on spotify as an artist represented by a track on a playlist for the first time. It's actually a healthy feel in itself which pushes their confidence further as an artist. But here one has to think that not to get too excited for it as the above represents an extension of more effort to make it better. Taking care of extra things after being playlisted can be beneficial for you in long run. Have a look at the following things.
 
(I) So now your track got playlisted you should congratulate yourself for your effort. But here you need to spread out this fact i.e. promote this fact. Share it on social media post with your track and mention the goodness about your music. Not to forget to share it first on spotify.


(II) Check out the top charts in spotify and measure the way they are being labeled in the playlists. The more your track gets playlisted, the more it will be heard and will increase your rank in the charts. That's where advertisement speaks a lot. Awareness is key. If one person has playlisted your track then chances are other will get feed about it and if they also felt good for your music they even add your song to their list. So in this way you can create a brand value as an artist resulting in topping the charts.


(III) Now have an analysis of impacts of your track. How many times its been streamed, cities with most popular listeners, total number of listeners. Checking these details will ensure your future chances of getting success in your career, like; you can sell your music to local stores out there, also you can send your music to record labels. Record labels want to see your popularity before they choose you for any gig. So have a complete checkout of your track.


(IV) There must be a human for you to get your track playlisted, because he/she likes your music and he would have thought that this track deserves to be in my playlist. So its your moral duty to respect and thankful to him/her for track selection. Also its highly likely to have an interaction between two of you. So its best for you to take an action in favour of his/her effort and develop a connection with the respective person. Building connections with these people will take your career higher.


(V) There is also a concern for the payment of royalty which takes time because it all depends on your streaming popularity. An artist should always be looking forward i.e. Converting things to higher and higher. Even if you generate good amount of revenue from streaming, you should harvest those earnings in other things, specially in advertisement. Create ads and spread the awareness as much as possible and keep the momentum flow on. Singles don't last too long these days as everyone is competing for a place to be in someone's playlist. Promote it upto the fullest until the release of second track. It itself is a challenge to be in this industry to keep the momentum and to drive the spirit of hard work you need passion for your work. 

Keep producing music and be passionate for your work. Time is important.

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