To have Record Label as a Supporter is very good, but its neither easy nor difficult

If you aim to be an artist as a label chaser,to get a record deal in order to get success in this industry, then the door of failure may approach you soon. You may be in a move to make a career like this but the chances of moneymaking directly from the deal is almost nothing. Record companies are looking for those artists who have developed themselves upto a certain level. The record label wants to make sure that before getting into the market place, artist should have established his unique sound and image that represent who he/she is. The owner of the record label is generally an experienced music producer and so with a team of his music industry professionals working on your behalf to make you better day by day.

Having good quality music and great recordings is also an important thing for a label. It shows you care about your music and you know what to produce. You have to produce tracks consistently on a good note and it makes you an attractive prospect for a record label.

Record labels are just like banks that lend money to people (artists) for their growth as an artist. Record companies generally look for 3 things in an artist.

A. How much value u do have now as an artist

B. How much risky it would be to invest in you

C. How much to expect in return of their investment.

With the advancements of digital streaming platforms, labels may also check how many plays/download your tracks have got. How many followers you have on the social networking sites. These all counts in marketing your name. If your music doesn't have many plays then they may think 10 times before taking you to the label as it will be risky to their business because streaming and followers are a great way to check the quality of investment to be put in for you by those labels.

If you have followers on social sites then you must be interacting with some of them. Some of them may develop a real connection professionally with you. They may invite you to playout a gig at their venue. Record labels also want to see how many shows you are playing, your locations of performance, how many people are coming out to your shows, the level of energy in your shows...these things proves that you have got the work ethic to make it count for your career and you are making good money out of your shows.

When it comes to promotion record labels treat differently to new artists as compared to established ones. At the beginning of the career of an artist, there are free downloads available and more other stuffs are freely available, sharing it widely. As the same artist becomes established suddenly the public content gets restricted and free downloads just flashes away. Their way of approaching is easy...

A- when the artist is unknown publish the content(Music, merchandise, more free tickets for the show) widely by making it free, for the easy engagement of people.

B- When you are a known brand, ask for more support from the people. The content is paid version.

There are artists who reach the mass audience on their own ability and then choose a record label. There are also artists those labels bring them upfront for the global phenomenon, helping them to reach the mass audience. It’s about human psychology and working it to your advantage. Whatever method you use for yourself, it’s about recognition. It’s a real competition and having good mindset with an upbeating attitude you will eventually be big on behalf of your good quality products.

If you have a bad attitude towards music then chances of selection for a record label is very slim even if you have great talent. Record labels want to make sure that they have the best candidate that fits to their company and mission. Otherwise it won't be much worthy in the long run.

To create your own brand by marketing your music is key in today's music world. You have to be established on yourself first for a record label to consider you. How you present yourself while you are doing self marketing is also essential. Record labels want to see that you are more than just an artist. They should get this taste of thought that you can be a potential brand in the future and people will worth your quality if we (record label) invest in you. Your physical appearance, the way you act, the way your music sounds, what you stand for; these all are important. Be the follower of advanced generation, and be modern, something that people can relate to. Have a great online presence, be on every social platform, interact with your followers, be attentive to their sayings. It’s not like you should do whatever your followers will say, but at least be careful about their thoughts towards your business.