Monday 3 April 2017

Festivalgoers.......An Impact

Music festival is a site of interaction between hundreds or even thousands of people. People travel thousands of miles and investing huge amount of time, money and energy to attend them. Music festival fans know music festivals are intense. All the festivalgoers crowded, chaotic and more often than not mentally and physically exhausting, willfully inserting themselves into a crowd of tens or even thousands with a little bravery, patience, gentle trust in other people and an openness, a willingness to go with the flow. The afterglow effect of music festival experience can last for weeks moths or even years. The festivalgoers know the energy of a great music festival. Its the life affirming positive groovy vibes when thousands of people come together under one floor to make it one culture...something vest best at their own identity.


Contrary to the popularity edm does not refer to a specific genre. The message peace, love, unity, and respect is what defines edm as a culture. For those involved in the edm, peace means an inner peace or a feeling of comfort of yourself as an individual. Many people who attend edm events are 
looking for an escape 
from their daily lives. Edm's 
popularity has created a ton 
of successful festivals. The 
major festivals like 
Tomorrowland, ultra, sunburn, EDC... etc are built on high production values to create an atmosphere that is musically and visually stimulating. The repetitive nature of the beat, the sudden beat drop have made us experience music like never before 


At festivals its not just the music but another level of energy which we don’t see at a nightclub. Anyone can play anyone’s set at any given time. Headhunterz can play Hardwell’s set, Calvin Harris can play Diplo’s set. This community envisions a world where people don’t just absorb the modern culture, they contribute to it. Most of the time the track lacks vocal which helps some persons not to be guided by the thoughts of the lyrics and also at the same time the beauty of edm just unlocks another dimension of freedom of enjoying music. The music festival allows people to dress up in their own costumes and let their inner freak high. These festivals encourage you to be yourself and not to be ashamed of whom...what we call self love. Who are a part of edm culture try to spread the idea that we all are united as human beings.. Respect for the environment and the culture itself ties together everything. The momentum that the electronic dance music (EDM) scene has gained due to the convergence of pop acts from artists like Calvin Harris, Dua lipa with edm has opened up to a host of new listeners. This has propelled edm to be one of the biggest benevolent movement Of music industry.
From the industry perspective in the age of infinitely shareable and reproducible digital music, music festivals provide promoters, sponsors to help the artists with a definite and irreproducible technique to sell out shows and to increase the monetary worth of record labels. The music industry is struggling to adjust to the changes brought by streaming services and the democratization of access to music. For the prmoter audience is the end user and comprises the body of the major investment in an event. Aside from the financial possessions and sponsorships, much of the success of a festival is judged on the basis of audience's experience. 
A positive activity engaged will result into a positive festival experience and sale of more tickets in the future and most importantly it leads to self promotion to ensure the longevity of a festival. Even after the festival ended itself the experience lives on the mind of the festivalgoers. 
Bestival is a four day music festival held in the south of England

A music festival often stays a much longer period of time than the date of the event itself. Given the long periods of anticipation and planning formed to attend them and a reflective approach to have further enchantment....an active 
festivalgoer feels connected and supported by a community of likeminded people and is actively engaged with music and to social network. Both the music festival industry and communities that host events will benefit from a better understanding of a value and complexity of audience experience. The increasing demand for festivals and their social recognition value will  always call for further exploration and better music festival experience.

Edm is solely about you. You are the driver of your lifestyle and you control the next movement of your thoughts. Its all about you and your life. The environment for today's edm fans is vastly different from that of 10 years ago. This music also has a tension and the release point of beats in a tenacious sequence is extremely appealing causes bringing people together.

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