EPK – Electronic Press Kit. Whether
you are a dj, music producer, or vocalist, to get into the stage of big playings
is natural and its not going to be worthy in long run without EPK. EPK is
essentially a document normally showcases a discography about an artist or
agency, links to your music, latest releases, links to your social profile,
links to your website etc... These things must be presented in an epk. When
preparing an epk you should care for it from a viewer's prospective. Let's have
a look at in detail.
Wherever your music is, whether its
in soundcloud, youtube, mixcloud or spotify, make sure you have listed all your
links in detail on epk. Short links don't act professionally here. Everyone
wants to hear what your music sounds like, specially when you are trying to get
professional in music. Being an individual artist always mention about your
latest release of singles or album and give a free download link to them, also
links to the all sites where all you have posted that.
For any EPK Professional pictures
are minimum requirement. The promoters/club manger if they feel verified at
their best about your profile, chances are they will use your image for
advertisement. Don't just shoot photo just for the sake of profile picture.
Come up with a concept and try to think of something creative. Hiring a
professional photographer will be helpful here. Tell them about your creativity
and then let them do their work. If you don't have a professional picture right
now, then use your profile picture instead. Make sure to upload it in high
quality. As your picture will be used in promotional campaigns, it has to look
good and attractive to the best possible quality.
Your website is a great resource to
your EPK. Show your depth information about yourself there. All the clients,
managers, promoters will first checkout your website. So make sure to list it
in your epk. Promoters as well as record labels wants to keep a track of your
level of hard work and how much you are willing to push forward the scene to a
better level. In social media you need an engaging audience to turn them up for
your shows. Also don't forget to update your website, social sites from time to
time. An EPK will not be a valuable thing if you don't update them effectively.
Mention your past roles as an
artist, list of shows (specially recent ones), types of achievement(if any).
Talk about some experiences with your creative live visual aspects, working
with club promoters to set a new standard of clubbing, fan love etc...(special
moments). These are the things needed to be done to know about you in detail.
Language and grammar should be set at professional level.
Videos are on fast track these days.
A great way to bring people to your circle is to have a good quality video
footage. Live performance, live music, some euphoria moments, footage of these
videos will definitely be eye catching attraction in itself. Any type of videos
related to your profession will bring positive value to your EPK. You can also
upload those videos to your website or social sites or to your youtube channel
by linking to them on your epk. But a straight video (website upload) is better
than a referred video.
Lastly make sure to mention your
contact details. Once you have prepared your epk, make it automatically a
dropbox link through which you can send your epk or if you can upload it in
your website, so that organizations can download it. While for physical
distribution keep a bunch of catalogues of EPK in your bag. You shouldn’t loose
any opportunity related to your EPK. Have a good time....
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